HAITZLER did for Tiger Beer an event series and a social media campaign (www.facebook.com/TigerBeerDE)
“Tiger Translate is a unique LIVE art movement, combining art and entertainment, with a competitive edge, giving artists and entertainers the opportunity to expose their talents to the public in live shows and exhibitions!“
The Key Facts:
4 Contestants
2 Pre-Battles and 1Grand Final
1 Winner
The Rules:
Two themes (Asian Energy / Asian Megacity) incl. full briefing of theme, Tiger CI (blue / amber / black / white)
free choice of art style and its working tools (air brush, grafitti, tape art, aquarell)
Each battle of 100 minutes incl.two breaks of ten minutes
Winner of each battle will be voted by number of crown caps and facebook likes
Winner of pre-round battle and gran final draw the ticket to the global Tiger Translate event 2014 in Dubai
This is how we did it.
3 Streetart Battles
1 Showcase
in Berlin.
Between August and October this year, Tiger Translate hit Germany with electrifying events held in the center of Berlin, the creative district of Prenzlauer Berg and Mitte, home of hipsters and fashionistas.
Across three dynamic art battles, Tiger searched for the new star of Berlin’s art scene. The theme “Asian Energy” was given to the artists in the pre-rounds, which had to be interpreted and conveyed in 100 minutes with their own ideas and style.